Like all great stories, the Ambit Story has drama, comedy, action, heroes, ups and downs, and a cast of memorable characters. Unlike many stories, however, this one is true.
We hope reading the Ambit Story helps you understand Ambit Energy, as well as the men and women who’ve made it what it is today – an incredibly successful company built on integrity and respect.
It used to be that all aspects of residential energy service were controlled by incumbent monopolies.
But as customer demand for a choice and opportunity grew, laws were introduced that broke up the outdated system, allowing competition and giving customers the right to choose their energy provider.
In 1996, New York and California were first to set the pace and open deregulated markets to business and consumers. The next year, Pennsylvania and Illinois make the switch. Soon they are joined by Massachusetts (1998), Maryland and New Jersey (1999), Connecticut (2000), Washington D.C. (2001) and Texas (2002).
Learn more about deregulation
Co-Founder and Chief Marketing Officer of Ambit Energy
Chris brings more than 15 years of corporate direct-selling experience to Ambit Energy. He was a senior executive at Excel Communications, which became a multi-billion-dollar publicly traded telecom company and one of the fastest-growing companies in U.S. history.
More recently, as the Vice President of Marketing at VarTec Telecom, he was responsible for all aspects of the company’s marketing strategy, including brand development, channel integration strategy, sales management and new product development.
Jere Thompson, Jr.
Co-Founder and Chief Executive Officer of Ambit Energy
Jere comes from a strong legacy of innovation and iconic American success. His grandfather was the founder of the Southland Corporation – better known today as 7-Eleven.
By 1992, Jere had already earned a name for himself as a respected leader for the telecommunications industry through the deregulation years. He founded CapRock Fiber Networks to build fiber and broadband networks across Texas. As CEO, he guided CapRock into new markets, took the company public and managed its growth from infancy to 1,300 employees and $300 million in annual revenue.
Jere and Chris recognize that the surest way to maintain loyal, consistent Customers is to operate as a direct-selling company with Independent Consultants building relationships and driving new business.
May 15, 2006
The seven members of the corporate team and six original call center agents move into an open, renovated warehouse in Downtown Dallas’s West End district – a space that continues to serve as Ambit’s headquarters today.
To foster an environment of open communication and accountability, the office space is cleared of dividing walls and barriers.
As a way to reduce costs and preserve capital, executives skip the traditional office desks and furniture, and instead work from simple, $19 folding tables. Ambit executives continue to use these same tables to keep the same spirit and commitment alive today.
To best accommodate the unique challenges and rapid growth, Ambit’s IT team creates a custom, patent-pending Customer Care and billing platform from the ground up. BlueNet® has provided a qualitative and competitive edge that has helped Ambit build a reputation for excellence.
John Burke's DART Heist
Ambit begins providing service to Customers, starting with the first official Customers, Jere’s mother and father. They also get the first bill.
One day as Chief Information Officer John Burke rode the DART Light Rail into work, he sat with his laptop, as he often did, entering complex code for Ambit’s core systems. Suddenly, as the doors opened, a man rushed by, swiped John’s laptop (along with John’s only copy of all of his work for Ambit) and dashed off the train.
Since starting with Ambit in 2006, John has been recognized as one of the top technology leaders in the country by Information Week and Computer World magazines. But fortunately, it was John’s years of ice hockey experience that really paid off that day as he chased the man down, tackled him to the pavement, took back his laptop and still made it back on the train before the doors closed.
Yeah, we were impressed, too.
Early August – the first four New Consultant Kits are shipped to the "Founding Four" Consultants.
And to ensure they created a company with a solid foundation, a company they would always be proud of, they took on the motto: Never sacrifice integrity for growth.
Jere and Chris set a goal for Ambit to become
We reached $1 million in revenue our first year.
Thanks to careful expansion and a growing list of talented Consultants, we reached $1 billion in 2013.
We’re about more than energy. We’re about people. The people who work here, the Customers who chose us as their energy provider, and the entrepreneurial Independent Consultants building their dream – all working together as we strive to become the finest and most-respected retail energy provider in the country. It’s all about our commitment to each other and to ourselves, and this commitment that has been recognized by many. As a result, we’ve been honored with a variety of exceptional awards:
Ambit’s most powerful and proven ways of bolstering consistent and thriving Consultant success is through unforgettable annual events such as our annual Simulcast kickoff in January and the big one, AMBITION – our incredible annual conference that empowers thousands and drives excitement and business growth all year long.
Learn what happened this year
Ambit celebrated its 10th Anniversary in style at AMBITION 2016. Consultants gathered from all across America to look back on our 10 years of success and forward to an even greater future. We honored those Consultants who have been with the company from the beginning, and reminisced about the early years, from moving into our offices to shipping our first Consultant Kits.
Of course, we also announced important steps to secure further growth. Ambit is expanding its markets in Massachusetts and Ohio, adding 2 million potential new Customers. We’ve also enhanced our Ambit Energy App in response to input from our Consultants, making it an even more effective tool for helping them work their businesses on the go. Our new Video Tracker lets Consultants send videos to their downline and prospective leads, as well as track how much of a video a recipient has watched. This is critical, because people who watch an entire video are far more likely to be interested in Ambit products and services, making the Video Tracker a powerful tool for targeting leads.
Of course, we also took time to honor the many accomplishments of our amazing Consultants, as well as welcoming new members to our Millionaire Club, our $10 Million Club and the $20 Million Club. Our tradition of helping our Consultants succeed continued, with outstanding speakers, intensive training sessions and multiple networking opportunities. We also conducted our first fundraising event, a bowling tournament benefiting Ambit Cares, Ambit’s nonprofits organization fighting hunger in America. To see all the events, awards, traditions and fun that made our 10th Anniversary celebration so special, please visit the AMBITION 2016 Highlights page.
Thanks to all our Consultants for making our first 10 years and AMBITION 2016 such a great success. We look forward to seeing you at AMBITION 2017.
When a Consultant has earned more than $1 million, he or she becomes a member of the Millionaire Club—complete with a tailored yellow sports coat. Currently, the Millionaire Club has more than two dozen very happy members. For more information please visit ambitsuccess.comThe Millionaire Club> $5 Million Club> $10 Million Club> $15 Million Club> $20 Million Club> Financial Freedom>
For achieving earnings of over $5 million, Consultants get a special purple sports coat and membership in the $5 Million Club. Incredibly, membership in this exclusive organization continues to grow. For more information please visit ambitsuccess.comThe Millionaire Club> $5 Million Club> $10 Million Club> $15 Million Club> $20 Million Club> Financial Freedom>
The success of our Consultants continues to grow, forcing us to add ever-higher levels of recognition to honor their success. Consultants who have achieved earnings in excess of $10 million receive a distinctive gray-and-purple jacket to signify their amazing accomplishment. For more information please visit ambitsuccess.comThe Millionaire Club> $5 Million Club> $10 Million Club> $15 Million Club> $20 Million Club> Financial Freedom>
Our Consultants consistently achieve new levels of success, shattering ceilings and reaching new milestones. The $15 Million Club honors those Consultants who have hit this impressive total, which is also recognized with a blue jacket. For more information please visit ambitsuccess.comThe Millionaire Club> $5 Million Club> $10 Million Club> $15 Million Club> $20 Million Club> Financial Freedom>
The highest and rarest award Ambit recognizes, members are presented with a black-and-platinum jacket to commemorate this feat. While it’s the top honor currently recognized by Ambit, history shows that may change—and sooner than you might think! For more information please visit ambitsuccess.comThe Millionaire Club> $5 Million Club> $10 Million Club> $15 Million Club> $20 Million Club> Financial Freedom>
One of the best things about Ambit is that you get to define your own version of success. Maybe your goal is to save for an early retirement, pay off debt or put a kid through college. The fact is that Ambit has helped thousands of Consultants to achieve financial freedom—or earning enough residual income to pay off all their monthly bills.The Millionaire Club> $5 Million Club> $10 Million Club> $15 Million Club> $20 Million Club> Financial Freedom>
We know our products are good. But between the Consultants and Ambit Customer Care, our service is amazing. We think that’s why we’ve already surpassed a million active Customers who have made the switch – and we’re only getting started.
What kind of energy company gives its product away for free? A smart one, as it turns out. Because our program of giving free energy to people who bring us 15 or more customers helped us become one of America’s fastest-growing companies.
If you’ve enjoyed this story, and think you might be able to create one of your own, just contact your local Ambit Energy Independent Consultant and learn more. It just might change your life.
Leah Williams, your local Ambit Consultant, would love to chat.